Design Design Design! → Part LIII: Gestalt Laws of Perception

Florian Wachter
3 min readDec 29, 2022

Welcome to Design Design Design! This series of articles focuses on a variety of topics related to design. Whether a beginner or a seasoned professional, you’ll find something here to further your design knowledge.

Gestalt Laws of Perception: A Guide for Designers

The Gestalt laws of perception are a set of principles that describe how the human brain organizes and interprets visual information. These laws can be useful for designers, as they can help create more effective and coherent designs. In this article, we will explore the Gestalt laws and discuss how designers can use them to create more effective designs.

What Are the Gestalt Laws?

The Gestalt laws describe how the brain organizes and interprets visual information. There are several different laws, including:

Verywell / JR Bee
  1. Proximity: Objects that are close together tend to be perceived as a group.
  2. Similarity: Objects that are similar tend to be perceived as a group.
  3. Continuation: The brain tends to perceive lines and shapes as…

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Florian Wachter
Florian Wachter

Written by Florian Wachter

Senior Product Designer & Technologist

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